Post by account_disabled on Dec 23, 2023 5:41:06 GMT -5
I often come across the notion that more Facebook fans means better Facebook marketing. But the fact is that more fans may not mean anything at all. If you are interested in why this is and other mistakes that (even experienced) marketers make, read on. More fans mean nothing As with any (not only marketing) activity, it is necessary to think in advance what my goal is and how I will measure whether I have succeeded. A common mistake is to mindlessly set the goal of acquiring as many fans as possible. The mistake in this case tends to be 2 related assumptions: I will sell directly through Facebook, more fans = more sales volume. Mistake #1 is debatable. Sure, some sell profitably through Facebook (kudos to them!), but they are more or less the exception.
Facebook is primarily C Level Executive List a tool for retaining existing customers rather than acquiring new ones. More about selling on Facebook, for example, on Facebook there is no money! (Lupa.cz) or "There is no money on Facebook!" So what? (Sovavsiti.cz) . Mistake #2 is thinking that more fans are better. It isn't. And for a simple reason. There is no guarantee that the fans you acquire will fulfill your goals. If you want fans who have the basic prerequisites to engage with you, you need to guide them to the page in ways that filter out those who won't engage with you (don't fulfill the goals). For illustration, we can mention buying fans from resellers. They most often get them from sites like Find out who is viewing your profile! 100% functional or ► Dependence on the "Like" button ◄ , etc. So it's clear that they will not talk to you much about your services, even if there are 10,000 of them.
If you want to find out how to get relevant to the page fans who will fulfill your goals, read the article Integrating Facebook into the overall communication of the company . So how to judge the quality of a page? I suggest calculating the interaction rate. If you are the administrator of the page, Facebook automatically calculates its similarity for each post and displays it just below the post. If you are not a page administrator, you can use a simple formula: interaction rate = number of fans / (number of likes on the post + number of comments on the post) * 100 It is not the same figure as reported by Facebook, which calculates the number of post views instead of the number of fans, but it is still enough for a basic overview.
Facebook is primarily C Level Executive List a tool for retaining existing customers rather than acquiring new ones. More about selling on Facebook, for example, on Facebook there is no money! (Lupa.cz) or "There is no money on Facebook!" So what? (Sovavsiti.cz) . Mistake #2 is thinking that more fans are better. It isn't. And for a simple reason. There is no guarantee that the fans you acquire will fulfill your goals. If you want fans who have the basic prerequisites to engage with you, you need to guide them to the page in ways that filter out those who won't engage with you (don't fulfill the goals). For illustration, we can mention buying fans from resellers. They most often get them from sites like Find out who is viewing your profile! 100% functional or ► Dependence on the "Like" button ◄ , etc. So it's clear that they will not talk to you much about your services, even if there are 10,000 of them.
If you want to find out how to get relevant to the page fans who will fulfill your goals, read the article Integrating Facebook into the overall communication of the company . So how to judge the quality of a page? I suggest calculating the interaction rate. If you are the administrator of the page, Facebook automatically calculates its similarity for each post and displays it just below the post. If you are not a page administrator, you can use a simple formula: interaction rate = number of fans / (number of likes on the post + number of comments on the post) * 100 It is not the same figure as reported by Facebook, which calculates the number of post views instead of the number of fans, but it is still enough for a basic overview.