Post by account_disabled on Feb 27, 2024 5:45:56 GMT -5
A mistake often made by marketers at the stage of writing a brief is providing too many details that are irrelevant to the implementation of the service and too little information that can actually guide the creators creative process If we would like a certain feature of a brand or product or a message that is important to us to be reflected in our communication let us signal it to the influencer but let him interpret it in his own way tailored to the content he creates Too little flexibility and expecting the material to be consistent with the brief often results in less creative publications
Creators feeling that they have no room to express themselves will not commit themselves to raising the bar higher they will do exactly what the brief requires of them and not an ounce more It is hardly surprising that they receive Azerbaijan Mobile Number List a clear message from the brand at the very beginning about a very specific way of completing the order Next the socalled rotations take place ie sending materials for approval collecting comments correcting them possibly recommenting them until the final result is achieved in an ideal scenario and is satisfactory for both parties At this stage however it may happen that the brand will more or less interfere with the creative concept format tone or even the words used
This not only significantly affects the shape of the material that will be published but may also be reflected in the results Why We should not forget that the creators got to where they are today and which made us want to cooperate with them thanks to their ideas creativity courage and consistent building of a community around them And this community expects from them a specific way of communicating consistent and valuable content and above all authenticity If as a brand we do not give them the benefit of the doubt and try to impose our vision the cooperation may bring completely different results than expected It helps to have a mutual sense of the pulse of the business.
Creators feeling that they have no room to express themselves will not commit themselves to raising the bar higher they will do exactly what the brief requires of them and not an ounce more It is hardly surprising that they receive Azerbaijan Mobile Number List a clear message from the brand at the very beginning about a very specific way of completing the order Next the socalled rotations take place ie sending materials for approval collecting comments correcting them possibly recommenting them until the final result is achieved in an ideal scenario and is satisfactory for both parties At this stage however it may happen that the brand will more or less interfere with the creative concept format tone or even the words used
This not only significantly affects the shape of the material that will be published but may also be reflected in the results Why We should not forget that the creators got to where they are today and which made us want to cooperate with them thanks to their ideas creativity courage and consistent building of a community around them And this community expects from them a specific way of communicating consistent and valuable content and above all authenticity If as a brand we do not give them the benefit of the doubt and try to impose our vision the cooperation may bring completely different results than expected It helps to have a mutual sense of the pulse of the business.